Meredith Madden in

Meredith Madden

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Chief Demand Officer at Impossible Foods
📍 Frisco, Texas, United States

Meredith Madden is the Chief Demand Officer at Impossible Foods, where she leverages over a decade of experience in the CPG and plant-based sectors. Previously, she was instrumental in Chobanis growth to CMCO over ten years and served as US General Manager for NotCo. Colleagues describe her as professional and insightful.

Outside of her executive roles, Meredith is passionate about mission-driven companies and has publicly supported corporate initiatives aimed at helping refugees. She is a strong advocate for brands that use their platform as a force for good, extending beyond the products they create.

Unique fact: She was once the opening speaker for a session featuring Pharrell Williams at Adweeks Brandweek event.

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Experience
11 Years
Current Role
Chief Demand Officer
Job Level
Leadership
Location
Frisco, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Meredith cares about

Plant-Based Industry
Her recent career is focused on this sector, holding leadership roles at Impossible Foods, NotCo, and leading Chobani's expansion into plant-based products.
Audience-First Marketing
She has stated that attracting new consumers through data-informed, audience-first marketing is a top priority in her strategic approach.
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Career

Work history

1-2025
Chief Demand Officer
Impossible Foods
7-2024 - 12-2024
Chief Executive Officer
TheKraftHeinzNotCo
12-2023 - 6-2024
General Manager, NorAm
NotCo
2-2023 - 12-2023
General Manager - US
NotCo
3-2022 - 2-2023
Chief Marketing & Category Officer
Chobani
In the press

Media appearances

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Education
1998 - 2002
Bachelor's
The Ohio State University Fisher College of Business
2006 - 2007
MBA
Dallas Baptist University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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