Merel Hafkamp is a Brand Specialist for Beauty & FMCG at wehkamp, leveraging her recent Masters in Communication Science from Vrije Universiteit Amsterdam. She combines her academic knowledge with practical brand management, having transitioned into this role shortly after completing her degree.
Outside of her corporate role, Merel is a co-founder of House 33 Amsterdam, a tableware and lifestyle brand. This venture stems from her passion for creativity, food, and social gatherings, and has been featured in publications like &C Media magazine.
She wrote her masters thesis on the effects of CSR advertising for Sustainable Aviation Fuel within the airline industry.
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