Michael Atkins

Enigma
DISC Type : dic

Tax Director at Brand Energy & Infrastructure Services

London, England, United Kingdom

Overview

Michael Atkins is a Chartered Tax Adviser and the Tax Director at Brand Energy & Infrastructure Services, where he oversees operations across the U. K. , EMEA, APAC, and LATAM. His expertise in tax structuring and M&A was developed at firms like Unilever, Deloitte, and BDO. He holds a Post Graduate Diploma from Rhodes University.

Based on his education in South Africa and his shared content, Michael appears to maintain a keen interest in scientific and other developments emerging from the country. His professional network interests include major advisory firms like Deloitte and PwC.

He has a specialized focus on deconstructing complex business cases to understand value creation and devise efficient tax solutions.

Personality Overview

Challenger

Fast Follower

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Global Tax Operations
As a Tax Director, he is directly responsible for overseeing complex tax operations and structuring across Europe, the Middle East, Asia-Pacific, and Latin America.
M&A Tax Strategy
His career history includes specific roles in M&A and Transaction Tax at major organizations like Unilever and BDO UK LLP.
Value Creation
He states a professional passion for understanding the value creation within business cases to build efficient and robust tax solutions.

Media Appearances

Michael has no verified media appearances

Work History

10-2024
Tax Director at Brand Energy & Infrastructure Services
8-2023 - 10-2024
Senior Tax Manager at Lewis Golden LLP
6-2021 - 8-2023
Transaction Tax Manager at BDO UK LLP
4-2020 - 5-2021
Tax Consultant - Private Market Funds at Deloitte
8-2018 - 3-2020
Tax Manager, M&A and Ventures at Unilever

Education

2016 - 2034
CTA (Tax Pathway) from Chartered Institute of Taxation (CIOT)
2008 - 2008
Post Graduate Diploma in Taxation from Rhodes University

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Tax Director at Brand Energy & Infrastructure Services
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Michael

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Michael take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Michael

Personality Compatibility


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