Michael Bork in

Michael Bork

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VP of Performance Marketing at Lifesum
📍 Stockholm, Stockholm County, Sweden

Michael Bork is the VP of Performance Marketing at Lifesum, specializing in user acquisition and marketing strategy for mobile applications. His career includes leadership roles at Runtastic and European Games Group. He holds a BA from the University of Applied Sciences Augsburg.

While not a self-proclaimed athlete, Michael is passionate about environmental causes, demonstrated by his participation in the Run for the Oceans initiative to fight plastic waste. During university, he served as a mentor for freshmen, showing an interest in guiding others.

Interestingly, despite leading marketing for top health and fitness apps, he does not consider himself a sporty person.

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Experience
12 Years
Current Role
VP of Performance Marketing
Job Level
Senior
Location
Stockholm, Stockholm County, Sweden
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Michael cares about

Performance Marketing
His career progression to VP of Performance Marketing at Lifesum, following similar leadership roles at Runtastic, highlights his deep expertise in this area.
Mobile App Growth
He has extensive experience planning and executing worldwide user acquisition campaigns for mobile apps in the gaming, health, and fitness sectors.
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Career

Work history

11-2024
VP of Performance Marketing
Lifesum
10-2021 - 1-2025
Head of Performance Marketing - Search
Lifesum
4-2018 - 10-2021
Director
Pixel Otters Ltd.
1-2018 - 10-2021
Head of User Acquisition
Runtastic GmbH
1-2017 - 12-2017
Head of Performance Marketing / Deputy Head of Marketing
European Games Group AG
In the press

Media appearances

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Education
2009 - 2013
BA
University of Applied Sciences Augsburg
2011 - 2012
B.Sc.
Luleå University of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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