Michael Brady

Sharpshooter
DISC Type : DC

Chief Revenue Officer (CRO) at Baseline Energy Consultants

United States

Overview

Michael Brady is the Chief Revenue Officer at Baseline Energy Consultants, specializing in helping businesses reduce their electric and water expenses by 10-30%. He is a Presidents Club Award-winning sales leader, described by colleagues as a "true hunter" and a "networking master" with exceptional professionalism and attention to detail.

Outside of his primary role, Michael has a background that includes time at the United States Air Force Academy and California State University, Fresno. He is known for building strong, long-term relationships, with professional acquaintances also knowing him socially for over fifteen years, highlighting his ability to connect with people.

He is actively expanding a national partner network of electricians, HVAC contractors, and solar professionals.

Personality Overview

Precise But Practical

Fast But Analytical

Thorough Evaluator

More than the product, they care about the impact of the product.  They respond well to strong and respectful communication. They are not always relationship oriented.

Topics They Care About

Energy Cost Reduction
His entire professional focus is on deploying solutions that cut commercial electric bills by 10-30%, targeting high-usage sectors like healthcare and assisted living facilities.
Solar Industry Changes
He actively shares insights on market shifts, such as the expected 30% increase in residential solar costs, positioning himself as a knowledgeable consultant for homeowners and professionals.
Building Partner Networks
He is focused on nationwide expansion by actively recruiting electricians, HVAC contractors, and solar professionals to create a robust installation and referral network.

Media Appearances

Michael has no verified media appearances

Work History

4-2023
Chief Revenue Officer (CRO) at Baseline Energy Consultants
1-2025
CRO at The Commonstead
4-2023 - 11-2025
National Team Leader / Solar Energy Consultant at Powur, PBC
2-2022 - 4-2023
Sales Director - 13 Western States at BP3 Global
2-2019 - 2-2022
Regional Sales Director at Windstream Enterprise

Education

Education details unavailable from United States Air Force Academy
Education details unavailable from California State University, Fresno

More Information

Social Presence :

Prographics :

Exp : 6 Location : United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Baseline Energy Consultants
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Michael take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Michael

Personality Compatibility


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