Michael Paterson in

Michael Paterson

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Marketing- og Kampagnekonsulent at Muskelsvindfonden
📍 Aarhus, Central Denmark Region, Denmark

Michael Paterson is a marketing and campaign consultant with over 20 years of experience as an award-winning Creative Director and Copywriter. He has developed campaigns for major brands like LEGO, Mærsk, and Novo Nordisk, and holds a degree in Nordic language and literature from Aarhus University.

He is passionate about social causes, currently working for Muskelsvindfonden (the Muscular Dystrophy Foundation) and actively supporting disability inclusion movements. Michael has also dedicated time to mentoring young talent as the creative lead for an advertising school and teaching communication at Aarhus University.

Unique fact: Michael is a trained expert in Sustainable Development Goals (SDG) communication.

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Experience
26 Years
Current Role
Marketing- og Kampagnekonsulent
Location
Aarhus, Central Denmark Region, Denmark
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Michael cares about

Creative Advertising
Has won numerous accolades, including 22 Creative Circle Awards and 4 Cannes Lions, for his work with top agencies and brands over two decades.
Disability Inclusion
Works for the Danish Muscular Dystrophy Foundation and vocally supports social movements that advocate for inclusion and community for people with disabilities.
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Career

Work history

1-2026
Marketing- og Kampagnekonsulent
Muskelsvindfonden
1-2013 - 5-2025
Creative Director, Copywriter, Partner
ZUPA
2011 - 2013
Creative Director, Copywriter
Zupa Recommended/Kernel Global
2006 - 2011
Creative Director, Copywriter
UncleGrey
2002 - 2006
Copywriter
Advance
In the press

Media appearances

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Education
Nordisk sprog og litteratur
Aarhus University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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