Michael Paterson in

Michael Paterson

Observer · DISC type ci
Marketing- og Kampagnekonsulent at Muskelsvindfonden
📍 Aarhus, Central Denmark Region, Denmark

Michael Paterson is a marketing and campaign consultant with over 20 years of experience as an award-winning Creative Director and Copywriter. He has developed campaigns for major brands like LEGO, Mærsk, and Novo Nordisk, and holds a degree in Nordic language and literature from Aarhus University.

He is passionate about social causes, currently working for Muskelsvindfonden (the Muscular Dystrophy Foundation) and actively supporting disability inclusion movements. Michael has also dedicated time to mentoring young talent as the creative lead for an advertising school and teaching communication at Aarhus University.

Unique fact: Michael is a trained expert in Sustainable Development Goals (SDG) communication.

Read the full overview →
Experience
26 Years
Current Role
Marketing- og Kampagnekonsulent
Location
Aarhus, Central Denmark Region, Denmark
Personality Overview

How Michael shows up

Curious
Value Driven
Example Seeker

They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Michael cares about

Creative Advertising
Has won numerous accolades, including 22 Creative Circle Awards and 4 Cannes Lions, for his work with top agencies and brands over two decades.
Disability Inclusion
Works for the Danish Muscular Dystrophy Foundation and vocally supports social movements that advocate for inclusion and community for people with disabilities.
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Career

Work history

1-2026
Marketing- og Kampagnekonsulent
Muskelsvindfonden
1-2013 - 5-2025
Creative Director, Copywriter, Partner
ZUPA
2011 - 2013
Creative Director, Copywriter
Zupa Recommended/Kernel Global
2006 - 2011
Creative Director, Copywriter
UncleGrey
2002 - 2006
Copywriter
Advance
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Nordisk sprog og litteratur
Aarhus University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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