Michael Penny

Go-getter
DISC Type : d

Mortgage Loan Officer at Barrett Financial Group LLC

San Diego, California, United States

Overview

Michael Penny is a dual-licensed Mortgage Loan Officer with Barrett Financial Group and a Realtor with eXp Realty. His background includes serving as VP of Business Development at leadPops, focusing on lead generation and conversion optimization. People he has worked with describe him as a helpful and encouraging leader.

Michael is a family-oriented individual who takes great pride in his familys military service. He recently celebrated his brothers retirement from the military after 24 years of service and has also shared his honor for his daughters military experience.

He comes from a military family and is a strong supporter of veterans and service members.

Personality Overview

Self-Confident

Challenger

Fast-Paced

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Mortgage Brokering
He authored an article in March 2025 advocating for mortgage brokers as the key for homebuyers to secure better rates and more affordable homeownership.
Lead Generation
As a former VP of Business Development for leadPops, he is an expert in creating automated lead-generating systems and conversion-optimized websites for real estate professionals.
Real Estate Market
He participates in industry panels discussing pivotal market shifts, including inventory shortages, interest rates, and legislative changes that impact strategy for the coming year.

Media Appearances

Michael has no verified media appearances

Work History

1-2023
Mortgage Loan Officer at Barrett Financial Group LLC
2-2017
Realtor DRE 02030332 at eXp Realty
5-2022 - 1-2023
Vice President Of Business Development at leadPops, Inc.
8-2018 - 4-2022
Director Of Strategic Partnerships at Agentology Inc.
8-2018 - 4-2022
Strategic Account Manager at Verse.io

Education

Business Administration and Management from Valencia Collage

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Diego, California, United States Job Level : N/A Designation : Mortgage Loan Officer at Barrett Financial Group LLC
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Michael

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Michael take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Michael

Personality Compatibility


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