Michael Sellars

Managing Director at Elcometer

📍 Manchester Area, United Kingdom

Michael Sellars is the Managing Director at Elcometer, specializing in product development, international sales, and marketing. He has a BEng from the University of Sussex.

He is interested in companies like GE and Graco. He has also shown interest in acquisitions.

Michael recently celebrated welcoming Team Sagola to Elcometer, highlighting growth and teamwork in the inspection industry.

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Experience

32 Years

Current Role

Managing Director

Job Level

Mid-senior

Location

Manchester Area, United Kingdom

Personality Overview

How Michael shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Michael cares about

International Sales

Michael's expertise in international sales and marketing is central to his role as Managing Director, driving global growth for Elcometer.

Product Development

With a focus on product development, Michael ensures Elcometer's offerings remain innovative in the inspection, blast, paint, and test sectors.

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Career

Work history

6-1994

Managing Director

Elcometer

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

1990 - 1993

BEng

University of Sussex

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Spend time addressing concerns around risk and change, they will have them even if they don't express them

DON'T

Don't be very accepting if that is your natural style, stay firm

First of all, focus on building their confidence by sharing examples, case studies etc.

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When cold calling

Pattern Interrupt: Speaking in a slightly hesitant manner, and seeking their permission at the start through a negation can get you a chance.

Pace: Speak slightly fast, especially if you tend to be calm and confident. Sound like a ‘knows their domain’ person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: Precise

Length of mail: Medium

Salutation: Yes (Something formal). Greeting: Yes (Say something formal/usual). Tone of words: Objective, informational. Bullet points: Recommended. Closing line: Logically summarize/ask. Complimentary close: Formal. Overall messaging: Focused on removing doubts

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing Michael fast: For them, low risk and acceptance by others are very important, followed by proof of ROI.

How fast will Michael move? They do not like to take decisions in a hurry, so they could be slow in making their mind up.

Reveal the closing strategyFree. 10 seconds.

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