Michael Sols in

Michael Sols

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📍 Cracow, Małopolskie, Poland

Michael is a B2B Marketer with over 12 years of experience focused on building genuine engagement. He specializes in creating effective multi-channel campaigns driven by clear briefs and highly-usable content. He holds certifications in content strategy, funnel optimization, and demand generation.

His background includes a focus on media and visual communication, having studied photography during a student exchange program in Norway. At university, he was also active in the KampusTV Students Network, indicating an early interest in content creation and broadcasting.

He believes that when marketing activities fail, the best strategy is often to lower the number of campaigns to increase focus and quality.

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Location
Cracow, Małopolskie, Poland
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Priorities

Topics Michael cares about

B2B Content Strategy
He believes content strategies are often too complex and should be made simple and usable for the entire team, not just for managers.
AI in Marketing
Actively explores using GenAI for content creation, advocating for a cautious approach where AI assists human experts rather than replacing them.
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Career

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Education
2011 - 2013
Master of Arts - MA
University of Wroclaw
2012 - 2012
Photography for Media and Visual Communications
Volda University College (HVO)
2008 - 2011
Bachelor of Arts - BA
University of Applied Sciences in Nysa
Social presence
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