Michael Sonberg in

Michael Sonberg

Enigma · DISC type cdi
SVP Sales and Marketing at Ithaca Hummus
📍 Rochester, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
42 Years
Current Role
SVP Sales and Marketing
Job Level
Leadership
Location
Rochester, New York, United States
Personality Overview

How Michael shows up

Fast Follower
Persuasive & Assertive
Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Priorities

Topics Michael cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2025
SVP Sales and Marketing
Ithaca Hummus
12-2023 - 2-2025
Vice President of Sales
Ithaca Hummus
3-2022 - 12-2023
Sales Director
Ithaca Hummus
6-2017 - 4-2022
Executive Vice President and General Manager
Affinity Group, North American Sales & Marketing Organization
3-2016 - 4-2017
Vice President Fresh Procurement and Merchandising
C&S Wholesale Grocers
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1997 - 1999
Bachelor's Degree
University of Phoenix
Education details unavailable
University at Buffalo
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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