With a remarkable tenure of nearly two decades at Bacardi, Michael leads digital transformation and MarTech on a global scale. His expertise is built on a unique foundation, having transitioned from risk advisory and strategic marketing at Ernst & Young. He holds a certificate in Disruptive Strategy from Harvard Business School Online and a Masters from Goethe University Frankfurt.
His early career as a co-author of future economic outlook studies using scenario planning methods is a distinctive highlight.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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