Michael Spahn in

Michael Spahn

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Bacardi at 19 yrs 10 mos
📍 Miami-Fort Lauderdale Area, United States

With a remarkable tenure of nearly two decades at Bacardi, Michael leads digital transformation and MarTech on a global scale. His expertise is built on a unique foundation, having transitioned from risk advisory and strategic marketing at Ernst & Young. He holds a certificate in Disruptive Strategy from Harvard Business School Online and a Masters from Goethe University Frankfurt.

His early career as a co-author of future economic outlook studies using scenario planning methods is a distinctive highlight.

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Experience
2 Years
Current Role
Bacardi
Job Level
Junior
Location
Miami-Fort Lauderdale Area, United States
Personality Overview

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Priorities

Topics Michael cares about

Digital Transformation
He is at the forefront of Bacardi's digital revolution in North America, intertwining strategic leadership with innovative marketing technologies to enhance digital presence.
Marketing Technology
His current role as Global Digital Marketing and MarTech Director centers on leveraging marketing automation and other technologies for brand growth.
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Career

Work history

Bacardi
19 yrs 10 mos
10-2003 - 12-2005
Consultant Risk Advisory Services
Ernst & Young
Assistant Strategic Marketing
Ernst & Young
In the press

Media appearances

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Education
11-2023 - 12-2023
Other; Certificate in Disruptive Strategy
Harvard Business School Online
1995 - 2002
Master's degree
Goethe University Frankfurt
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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