Michael Wendland

Questioner
DISC Type : c

Owner at Modeno Consulting

Kelowna, British Columbia, Canada

Overview

Michael is a seasoned fintech and e-commerce entrepreneur, strategist, and consultant with over 20 years of experience. Through his company, Modeno Consulting, he advises fintechs across North America and Europe. He also co-founded KlearLink Data Technologies, a real-time credit data provider, and holds a Bachelor of Business Administration from Trinity Western University.

Deeply committed to his community, Michael co-founded and chairs the Launch Financial Education Society in Okanagan, an organization he has been involved with for over 14 years. He is a passionate advocate for financial literacy and mental health awareness, openly sharing his personal experiences to support and inspire other business leaders.

He founded a company that designs and delivers sustainably sourced, superior-quality aprons for cooking and grilling enthusiasts worldwide.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Fintech Innovation
He founded and exited a fintech company, Refresh Financial, and now consults for fintechs from pre-revenue to over $100M+ in ARR through Modeno Consulting.
Financial Literacy
Co-founded and chairs Launch Okanagan, a non-profit he has been involved with for over 14 years, providing financial education to underserved communities.
Mental Health Advocacy
He openly discusses his past mental health crisis in interviews and on social media to help break the stigma for other leaders in business.

Media Appearances

Michael has no verified media appearances

Work History

3-2013
Owner at Modeno Consulting
1-2025 - 11-2025
Co-Founder at KlearLink Data Technologies Inc.
6-2022 - 11-2025
Founder at Apres Supply Co.
9-2010 - 11-2025
Co-Founder & Board Chair at Launch Financial Education Society
2-2021 - 7-2021
President, Refresh at Borrowell

Education

2000 - 2003
Bachelor of Business Administration - BBA from Trinity Western University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Kelowna, British Columbia, Canada Job Level : N/A Designation : Owner at Modeno Consulting
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Michael take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Michael

Personality Compatibility


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