Michael Wolfe in

Michael Wolfe

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Managing Director & EVP North America at Global Analytics Partners
📍 Marietta, Georgia, United States

As CEO of Bottom-Line Analytics, Michael leverages over 30 years of experience in advanced marketing analytics for blue-chip brands. With a background in Econometrics from Indiana University Bloomington, he devises unique methods for measuring media impact. Colleagues describe him as innovative, pragmatic, and a strategic thinker.

He holds multiple patents in marketing effectiveness modeling and introduced a colleague to machine learning concepts more than a decade ago.

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Experience
23 Years
Current Role
Managing Director & EVP North America
Job Level
Leadership
Location
Marietta, Georgia, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Michael cares about

Marketing Effectiveness
His career is dedicated to helping brands optimize marketing resources and assets, with a focus on measuring impact and ROI through proven analytics tools.
Advanced Data Analytics
With a background in Econometrics, he applies sophisticated modeling techniques to solve complex marketing challenges and guide companies to become data-driven.
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Career

Work history

10-2016
Managing Director & EVP North America
Global Analytics Partners
4-2004
CEO
Bottom Line Analytics
1-2003
CEO and Owner
Bottom Line Analytics
7-2012
Sr. Director
"The Worth" Modeling Group of BBDO
7-2012
Sr. Director Consulting & Analytics
BBDO Atlanta (Omnicom Group)
In the press

Media appearances

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Education
1977 - 1978
Ph.D Program in Econometrics
Indiana University Bloomington
1974 - 1975
MA
University of Iowa
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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