Michal Wosk

Trailblazer
DISC Type : DI

Head of GTM Enablement at Hypernative

Tel Aviv District, Israel

Overview

Michal is the Head of GTM Enablement at Hypernative, specializing in Web3, crypto, cybersecurity, and developer tools. With a background as a software engineer and linguist, her experience includes marketing leadership roles at StarkWare and Treeverse, along with time at Microsoft and Intel. She holds an MBA and a BSc.

Describing herself as a tech-savvy and people-oriented person, Michal is passionate about innovation and new ideas. She enjoys connecting with people to bring new concepts to life, always focusing on the human need behind the technology. Colleagues have described her as intelligent, thorough, and a great team player.

Unique fact: Michal is a co-inventor on a patent for a system that uses multiple layers of analysis to detect a users mouth proximity to a device.

Personality Overview

Assertive

Achievement-Oriented

Values Relationships

They are not against taking risks and can make tough decisions when required.
  They are more likely to accept new and exciting technologies. They are charming and can persuade others to support their decisions.

Topics They Care About

Web3 & Crypto Security
Her current role at Hypernative focuses on equipping revenue teams to engage customers building secure, scalable approaches to on-chain operations.
Developer Marketing
She co-founded 'DevTech Marketing Pros,' an invite-only community for marketing leaders at developer-focused companies, and frequently posts about this passion.
Human-Centric Innovation
Her personal introduction states she loves "taking new concepts and bringing them into reality, always keeping in mind the human need that lays behind them."

Media Appearances

Hypernative Bolsters Go-to-Market Leadership to Accelerate Adoption. Featured in Hypernative Blog

See Now

Work History

4-2026
Head of GTM Enablement at Hypernative
10-2024 - 4-2026
Head of Product Marketing at StarkWare
7-2023 - 9-2024
Voluntary work at Career Break
12-2021
Co-Founder at DevTech Marketing Pros
11-2021 - 7-2023
VP Marketing at Treeverse

Education

2010 - 2012
MBA from Reichman University
2002 - 2005
BSc from Tel Aviv University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Tel Aviv District, Israel Job Level : Mid-senior Designation : Head of GTM Enablement at Hypernative
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Insights For Selling To Michal

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michal is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Michal

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Michal move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Michal take some risk or not?

  • If necessary, they will be ready to take risks.

You And Michal

Personality Compatibility


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