Michelle Jones in

Michelle Jones

Observer · DISC type ci
Client Director at Carat UK
📍 Cardiff, Wales, United Kingdom

Michelle Jones is a Client Director at Carat UK, specializing in providing strategic direction on paid media to drive performance and efficiency for key clients. Her background is in data planning, and she is a certified Facebook Blueprint Media Planning Professional.

Outside of her media career, Michelle is the founder of Shelley. life, a side-business she developed from a hobby. She creates and sells hand-poured soy candles using her own essential oil blends and is a vocal supporter of friends small business ventures.

Michelle turned her candle-making hobby into a side-hustle, Shelley. life, during lockdown.

Read the full overview →
Experience
24 Years
Current Role
Client Director
Job Level
Mid-senior
Location
Cardiff, Wales, United Kingdom
Personality Overview

How Michelle shows up

Value Driven
Curious
Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Priorities

Topics Michelle cares about

Paid Media Strategy
Her core responsibility is developing paid media innovations and strategic direction for major clients to improve performance and efficiency.
Data-Driven Planning
Her previous role as Head of Data Planning at Amplifi indicates a strong foundation in using data to inform marketing decisions.
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Career

Work history

9-2023
Client Director
Carat UK
9-2018 - 10-2023
Associate Director - Client Teams
Carat UK
7-2020
Director
Shelley.life
6-2017 - 7-2020
Digital Display & Email Planning Associate Director
Amplifi UK - The Media Investment Division of The Dentsu Aegis Network
4-2014 - 7-2017
Head of Data Planning
Amplifi - Manchester
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1989 - 1992
2.2
Huddersfield University
Education details unavailable
TV Masters from Thinkbox
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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