Michelle Larson in

Michelle Larson

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Sr. Manager bp & Amoco Mobility Pricing at bp
📍 Lisle, Illinois, United States

Michelle Larson is the Senior Manager for bp & Amoco Mobility Pricing, where she leverages AI and machine learning to drive profitability. An expert in B2B and B2C pricing strategy, she holds an MBA from The University of Chicago Booth School of Business and a BS from Northwestern University.

She developed a proprietary machine-learning tool to predict competitor prices with remarkable ±0. 25 precision.

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Current Role
Sr. Manager bp & Amoco Mobility Pricing
Location
Lisle, Illinois, United States
Personality Overview

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Communication Style
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Priorities

Topics Michelle cares about

AI in Pricing
Developed and implemented homegrown machine-learning tools to predict competitor prices and recommend daily pricing strategies to maximize profitability.
Profit Growth Strategy
Previously spearheaded a $1B profit growth strategy, achieving $150M in incremental growth through revamped market participation and customer offers.
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Career

Work history

12-2022
Sr. Manager bp & Amoco Mobility Pricing
bp
1-2021 - 1-2023
Head of Pricing, Americas
bp
8-2018 - 1-2021
Marketing & Sales Senior Manager, Deployment
bp
1-2002 - 1-2008
Marketing Manager
Ryerson
9-2005 - 2-2007
Regional Sales Manager
Ryerson
In the press

Media appearances

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Education
2000 - 2002
MBA
The University of Chicago Booth School of Business
1991 - 1996
BS
Northwestern University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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