Michelle Lefler in

Michelle Lefler

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Vice President, Communications & Public Relations at Aurora Cannabis Inc.
📍 Toronto, Ontario, Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
22 Years
Current Role
Vice President, Communications & Public Relations
Job Level
Senior
Location
Toronto, Ontario, Canada
Personality Overview

How Michelle shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Michelle cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2019
Vice President, Communications & Public Relations
Aurora Cannabis Inc.
6-2012 - 10-2019
Corporate Affairs Lead for Canada
Wrigley
8-2008 - 6-2012
Manager, Corporate Communications
Kraft Canada Inc. (formerly Cadbury Adams Canada)
9-2007 - 7-2008
Senior Account Executive
Ketchum Public Relations
1-2006 - 5-2006
Senior Associate
Burson-Marsteller
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Post Graduate Certificate - Public Relations
Humber College
Bachelor of Applied Arts
Ryerson University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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