Michelle Lepre

Questioner
DISC Type : c

National Accounts Manager at Bel

Delray Beach, Florida, United States

Overview

Michelle is a seasoned Consumer Packaged Goods professional with expertise in category management, analytics, and brand management. Currently a National Accounts Manager at Bel Brands, she previously spent over six years at LOréal. She holds an MBA from Fordham Gabelli School of Business.

She has a strong background in the beauty and food sectors, having worked with major brands and retailers like Walgreens. She expresses pride in being part of award-winning, collaborative teams throughout her career.

While at LOréal, she was part of the team that won the "Vendor of the Year Award for Mass Personalization" from Walgreens.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Category Management
A core focus of her career, holding senior category management and development positions at both Bel Brands and L'Oréal.
CPG Analytics
Her background includes leveraging analytics and insights for category development, particularly within the beauty and food industries.
Retail Partnerships
Managed the Walgreens account for L'Oréal for over six years, highlighting her experience in fostering successful vendor-retailer collaborations.

Media Appearances

Michelle has no verified media appearances

Work History

8-2024
National Accounts Manager at Bel
4-2022 - 8-2024
Sr. Manager Category Management at Bel
1-2021 - 4-2022
Sr. Manager Category Development & Insights - Walgreens Total Beauty at L'Oréal
7-2018 - 1-2021
Sr. Manager Category Development & Insights - Walgreens Skin Care & Cosmetics at L'Oréal
1-2016 - 7-2018
Manager Category Development & Insights- Walgreens Cosmetics & Skincare at L'Oréal

Education

1989 - 1992
MBA from Fordham Gabelli School of Business
1983 - 1987
BA from Binghamton University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Delray Beach, Florida, United States Job Level : Middle Designation : National Accounts Manager at Bel
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Michelle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Michelle take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Michelle

Personality Compatibility


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