Michelle Mahoney, CFP® in

Michelle Mahoney, CFP®

Login to view DISC.
Senior Vice President at CAPTRUST
📍 West Des Moines, Iowa, United States

Michelle is a Senior Vice President and Wealth Manager at CAPTRUST, specializing in tax-focused, holistic financial planning. A Certified Financial Planner with a BBA from Iowa State University, she co-founded the all-women firm Generations Wealth Management in 2009, merging with CAPTRUST in 2022 after building it for over a decade.

Outside of work, she is an active community member, involved with Financial Executive Women (DSM FEW) and serving on the Blank Park Zoo investment committee. Michelle enjoys traveling, paddleboarding, and hiking in National Parks with her family and friends.

After two decades in corporate America, she co-founded her own successful wealth management firm as a working mom.

Read the full overview →
Experience
38 Years
Current Role
Senior Vice President
Job Level
Leadership
Location
West Des Moines, Iowa, United States
Personality Overview

How Michelle shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Michelle cares about

Holistic Wealth Management
Her core professional focus involves creating streamlined and tax-efficient portfolios to meet clients' personal, family, and charitable goals.
Female Entrepreneurship
She co-founded an all-women firm, Generations Wealth Management, with her business partner after they both spent two decades in corporate America as working moms.
+5 more topics Login to view topics
Career

Work history

11-2022
Senior Vice President
CAPTRUST
10-2009 - 11-2022
Co-Owner
Generations Wealth Management
9-1995 - 5-2009
Vice President
Wells Fargo Private Bank
1-1989 - 4-1995
Vice President, Corporate Finance
Deutsche Bank North America
6-1987 - 1-1989
Accounting Specialist
GE Client Business Services
In the press

Media appearances

Making Sense of Cents – Interview with Michelle Mahoney, CFP®, Senior Vice President at CAPTRUST. Featured in Apple Podcasts
See now
Education
1983 - 1987
BBA
Iowa State University - Ivy College of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other CAPTRUST Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Michelle. Free, 10 seconds.