Michelle McKinney in

Michelle McKinney

Wildcard · DISC type sci
VP Marketing at Woof
📍 New York, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
18 Years
Current Role
VP Marketing
Job Level
Senior
Location
New York, New York, United States
Personality Overview

How Michelle shows up

Curious But Skeptical
Friendly But Slow
ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Priorities

Topics Michelle cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

5-2025
VP Marketing
Woof
5-2025
Advisor
Cabinet Health
11-2022 - 5-2025
VP Marketing
Cabinet Health
5-2017 - 9-2022
Director, Integrated Marketing
Harry's, Inc.
1-2014 - 5-2017
Director, Shopper Marketing
ZICO Rising
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Education details unavailable
Northwest Florida State College
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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