Michelle Röthlisberger in

Michelle Röthlisberger

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Corporate Head of Global Social Media at RIU Hotels & Resorts
📍 Calviá, Balearic Islands, Spain

Michelle is the Corporate Head of Global Social Media at RIU Hotels & Resorts, leading the brands international strategy. A journalism graduate from the Universitat de les Illes Balears, she has over a decade of experience in digital marketing for the hospitality sector. Colleagues describe her as a curious, proactive, and dedicated professional.

Outside of her corporate role, Michelle is the Co-Founder and Brand & Communications Director for Showroom Concept, a design studio in Puerto de Andratx, Mallorca. This venture allows her to apply her passion for branding and communication in an entrepreneurial setting she is deeply proud of.

She has authored articles on social medias impact on SEO and strategies for increasing organic engagement on Facebook.

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Experience
12 Years
Current Role
Corporate Head of Global Social Media
Job Level
Mid-senior
Location
Calviá, Balearic Islands, Spain
Personality Overview

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Priorities

Topics Michelle cares about

Global Social Strategy
As the global head for RIU Hotels & Resorts, she is responsible for defining and implementing social media and content strategies worldwide.
Hospitality Marketing
Her career is centered on the hotel industry, having worked with major brands like RIU, Iberostar, and Barceló Hotels.
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Career

Work history

5-2026
Corporate Head of Global Social Media
RIU Hotels & Resorts
1-2025
Co-Founder & Brand & Communications Director
Showroom Concept - Design Studio by José María López
5-2019 - 12-2021
Social Media AME
Iberostar Group
1-2018 - 8-2018
Social Media Manager
Mark Site - Online Marketing Agency
11-2010 - 12-2017
Social Media and content specialist
Clicksun
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2012
Licenciatura en Periodismo
Universitat de les Illes Balears
2014 - 2014
Diseño Gráfico (fotográfico y vectorial)
Animartec
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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