Mihkel Moosel in

Mihkel Moosel

Judge · DISC type Dc
Chief of Operations at Fentrica
📍 Tallinn Metropolitan Area, Estonia

Mihkel is the COO at Fentrica, an AI platform optimizing real estate and energy assets. A three-time founder with two exits, he specializes in building scalable B2B go-to-market systems. He studied at Vanderbilt University and the University of Tartu, and people describe him as knowledgeable and passionate.

He is a seasoned entrepreneur who began his e-commerce journey with just €5, 000, ultimately scaling a brand to a 7-figure exit. He enjoys sharing his expertise by teaching structured sales and has co-founded a major European conference for Amazon sellers to share practical insights.

Unique fact: He once led a student sales organization of 12 to become the top-performing group in Europe out of 56 teams.

Read the full overview →
Experience
15 Years
Current Role
Chief of Operations
Location
Tallinn Metropolitan Area, Estonia
Personality Overview

How Mihkel shows up

Features Driven
Quality Focused
Generally Skeptic

They like to be in a position where they can control the conversation and terms. More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Priorities

Topics Mihkel cares about

AI in Real Estate
As COO of Fentrica, he is building an AI-powered platform to help real estate and energy companies digitize operations, cut costs, and meet ESG targets.
B2B Go-to-Market
His current focus is building Fentrica's go-to-market motion, refining messaging, and ensuring the product effectively solves client problems in the B2B sector.
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Career

Work history

4-2025
Chief of Operations
Fentrica
1-2017 - 9-2023
Founder & Head Amazon Expert (Amazon Growth Agency)
Digital Merchant
3-2018 - 8-2023
Co-Founder
Ambizion
2-2016 - 4-2021
Founder & CEO
Amazon Private Label E-Commerce Brand (7-Figure Exit)
10-2008 - 10-2015
Sales Rep → Team Leader → Sales Manager
Southwestern Advantage
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2013 - 2014
Consumer Behaviour; Entrepreneurial Leadership
Vanderbilt University - Owen Graduate School of Management
2008 - 2011
Bachelor of Sciences
University of Tartu
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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