Mike Perera in

Mike Perera

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Sr. Director Nike Direct Digital Commerce at Nike
📍 Amsterdam, North Holland, Netherlands

Mike Perera is the Senior Director of Nikes Direct Digital Commerce for the EMEA region. His expertise is built on over a decade at Adidas, where he led a €1bn+ digital wholesale channel and managed large teams. He earned a BSc from Royal Holloway, University of London.

After a successful 10+ year career shaping digital commerce at Adidas, he moved to a senior leadership role at direct competitor Nike.

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Experience
15 Years
Current Role
Sr. Director Nike Direct Digital Commerce
Job Level
Senior
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Mike cares about

Digital Commerce
Leads Nike's Direct Digital Commerce in EMEA and previously managed Adidas's €1bn+ DTC marketplace and digital wholesale channels.
Team Leadership
Highlights the need for "commercially minded leaders" in his social posts and has experience managing teams of over 80 digital experts.
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Career

Work history

2-2025
Sr. Director Nike Direct Digital Commerce
Nike
4-2019 - 2-2025
Senior Director Digital Partner eCommerce
adidas
8-2018 - 4-2019
Director & Team Lead Partner Program - eMarketplace, Europe
adidas
10-2017 - 8-2018
Director Business Development, Partner Program, eMarketplace, Europe
adidas
7-2016 - 10-2017
European Senior Key Account Manager, JD Sports
adidas
In the press

Media appearances

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Education
2007 - 2010
BSc
Royal Holloway, University of London
2000 - 2007
Education details unavailable
Sir Roger Manwood's Grammar School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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