Misha Advena in

Misha Advena

Questioner · DISC type c
Head of Finance Systems and Analytics at Atoms
📍 San Francisco, California, United States

Misha is a finance and analytics executive with over 12 years of experience leading global teams in high-growth SaaS companies. He specializes in scaling companies like Miro and Segment through fundraising and M&A, holding an MBA from The Tuck School of Business at Dartmouth.

He is a vocal proponent of the synergy between finance and analytics, discussing the topic on podcasts. Misha also shows a keen interest in career development within tech, particularly for those transitioning into data-focused roles and shaping the future of data teams.

Unique Fact: He was instrumental in enabling hypergrowth at two SaaS firms, directly contributing to a 30x ARR increase at Miro and a 6x ARR increase at Segment.

Read the full overview →
Experience
22 Years
Current Role
Head of Finance Systems and Analytics
Job Level
Mid-senior
Location
San Francisco, California, United States
Personality Overview

How Misha shows up

Value Seeker
Price-Sensitive
Systematic

It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Priorities

Topics Misha cares about

Scaling SaaS Companies
Has a proven record of scaling companies through hypergrowth, guiding Miro and Segment through 30x and 6x ARR growth, respectively.
Finance & Analytics Synergy
Has spoken publicly about the importance of the bond between finance and analytics, and has managed both functions to drive strategic decisions.
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Career

Work history

1-2026
Head of Finance Systems and Analytics
Atoms
9-2019 - 1-2024
Head of Strategic Finance and Analytics
Miro
9-2016 - 8-2019
Head of Strategic Finance and Analytics
Segment
2013 - 2016
Director, Product Analytics
Xtime
2009 - 2011
Head of Strategy and Planning
Inchcape
In the press

Media appearances

CFO Connect | The Bond Between Finance & Analytics with Miro’s Misha Advena. Featured in CFO Connect
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The Future of Data and Analytics Teams: Insights from Misha Advena, Head of Analytics at Miro. Featured in Tamr Podcast
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Education
MBA
The Tuck School of Business at Dartmouth
Master’s Degree
Lomonosov Moscow State University (MSU)
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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