Moa Unfors in

Moa Unfors

Head of E-commerce at Oscar Jacobson
📍 Gothenburg, Västra Götaland County, Sweden

Moa Unfors serves as the Head of E-commerce at Oscar Jacobson, leveraging a strong background in financial and sales analysis from her time as a controller at Gina Tricot and INTERSPORT. She holds a Master of Science in Business and Economics from the University of Gothenburg, supplemented by exchange studies at Università Bocconi.

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Experience
18 Years
Current Role
Head of E-commerce
Job Level
Mid-senior
Location
Gothenburg, Västra Götaland County, Sweden
Personality Overview
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Priorities

Topics Moa cares about

E-commerce Strategy
As the current Head of E-commerce, her primary focus is on driving online sales and digital presence for the brand.
Fashion Retail
Her career spans across major fashion retailers like Oscar Jacobson, Gina Tricot, and INTERSPORT, showing deep industry expertise.
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Career

Work history

6-2025
Head of E-commerce
Oscar Jacobson
3-2022 - 6-2025
Group Sales Controller
Gina Tricot
2-2019 - 4-2022
Business Controller
Gina Tricot
3-2017 - 2-2019
Business Controller - Sport, Team & Merchandise
INTERSPORT Sverige
7-2016 - 3-2017
Business Controller
Gina Tricot
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2008 - 2012
Degree of Master of Science in Business and Economics
School of Business, Economics and Law at the University of Gothenburg
2010 - 2010
Exchange Studies
Università Bocconi
Social presence
in

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