Monika Elling

Captain
DISC Type : DS

CEO + FOUNDER at PACE.WINE

New York, New York, United States

Overview

Monika Elling is a CPG brand architect and the Founder & CEO of LO SECCO PROSECCO. She successfully created and launched Empress 1908 Gin, leading to a $200M+ exit. Described by colleagues as passionate, motivated, and knowledgeable, she is a Goldman Sachs 10KSB certified professional and a Rutgers University alumna.

Outside of her entrepreneurial ventures, Monika is a lifelong proponent of fitness and longevity, having been a Division 1 tennis player in college. This passion for wellness directly influences her professional focus on creating health-conscious products. She is also certified in Nutrition Psychology.

Unique fact: Monika authored the book "Wine 123, " designed to help consumers streamline their understanding of personal wine preferences.

Personality Overview

Long-Term Thinker

Planner & Achiever

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Health-Conscious Beverages
She founded LO SECCO PROSECCO as a zero-sugar, vegan, and low-carb option, directly targeting the wellness-focused consumer market and has spoken about the topic on podcasts.
CPG Brand Building
As a self-described "brand architect, " she built Empress 1908 Gin from the ground up, leading to a major private equity exit, showcasing her expertise in the CPG space.
Nutritional Psychology
Holds a certification in this field and frequently discusses the connection between diet, hidden sugars, and overall health, which is a core pillar of her current brand's identity.

Media Appearances

Monika has no verified media appearances

Work History

2-2020
CEO + FOUNDER at PACE.WINE
1-2020
Fractional Sales and Marketing Strategist; Product Development at Freelance
7-2018
Goldman Sachs 10KSB Cohort 25 Alumna at Goldman Sachs 10,000 Small Businesses
2010 - 2020
CEO + Founder at Foundations Marketing Group
2006 - 2010
Director of Public Relations at Southern Glazer's Wine & Spirits

Education

BA from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 36 Location : New York, New York, United States Job Level : Leadership Designation : CEO + FOUNDER at PACE.WINE

Interested in

Sports

Singles & Doubles, D1 Women's Tennis

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Insights For Selling To Monika

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Monika is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Monika

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Monika move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Monika take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Monika

Personality Compatibility


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