Morten Friis-Olsen
Login to view DISC.Morten Friis-Olsen is a data-driven marketing leader, currently serving as CMO at Semler Gruppen and Partner at wehave. With a Masters from Copenhagen Business School, he specializes in leveraging data, digital technologies, and sponsorships to drive customer-centric growth and ROI. His background includes branding Greater Copenhagen as a leading global metropolis.
His public profile centers on his professional achievements, with a clear passion for converting fan engagement into measurable sales and transforming business operations through technology. He frequently speaks at conferences on topics like journey management and data-driven personalization, sharing insights from the automotive and sports marketing industries.
Recognized by the CMO Alliance as one of the CMOs to Watch in 2025 for his leadership in data-driven marketing.
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