Morten Friis-Olsen
Inquirer · DISC type dcMorten Friis-Olsen is a data-driven marketing leader, currently serving as CMO at Semler Gruppen and Partner at wehave. With a Masters from Copenhagen Business School, he specializes in leveraging data, digital technologies, and sponsorships to drive customer-centric growth and ROI. His background includes branding Greater Copenhagen as a leading global metropolis.
His public profile centers on his professional achievements, with a clear passion for converting fan engagement into measurable sales and transforming business operations through technology. He frequently speaks at conferences on topics like journey management and data-driven personalization, sharing insights from the automotive and sports marketing industries.
Recognized by the CMO Alliance as one of the CMOs to Watch in 2025 for his leadership in data-driven marketing.
Read the full overview →How Morten shows up
They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.
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Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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