Morten Frost Norgreen in

Morten Frost Norgreen

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Chief Commercial Officer at SPT Labtech
📍 Denmark

Morten is a seasoned commercial leader in the life sciences and diagnostics industry, currently serving as the Chief Commercial Officer at SPT Labtech. His expertise lies in driving global expansion and strategic growth, a skill he honed at Veracyte and Agilent Technologies. He holds an MSc in Economics & Marketing from Copenhagen Business School.

Beyond his corporate roles, Morten has a keen interest in pioneering healthcare advancements. He was an early-stage investor in StemMedical®, a company developing natural alternatives to artificial implants using stem cell technology, and served for five years on the board of Visiopharm, an AI-driven digital pathology company.

Unique fact: Morten began his career in management consulting, advising large pharmaceutical companies on top-level M&A and commercial strategy.

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Experience
16 Years
Current Role
Chief Commercial Officer
Job Level
Leadership
Location
Denmark
Personality Overview

How Morten shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Morten cares about

Lab Automation
He is heavily promoting SPT Labtech's firefly® automation platform and its role in scaling complex workflows like NGS library prep and organoid screening.
Genomics & NGS
He frequently discusses expanding access to Next-Generation Sequencing (NGS) through strategic partnerships with industry leaders like Illumina and Roche.
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Career

Work history

2-2024
Chief Commercial Officer
SPT Labtech
1-2022 - 2-2024
Chief Commercial Officer, IVD
Veracyte, Inc.
4-2021 - 5-2026
Member of the Board of Directors
Visiopharm
1-2021 - 1-2022
Senior Vice President & General Manager
Veracyte, Inc.
3-2020 - 6-2024
Investor
StemMedical®
In the press

Media appearances

SPT Labtech Appoints New Chief Commercial Officer. Featured in SPT Labtech
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SPT Labtech and Agilent introduce automated target enrichment protocols for genomic workflows. Featured in Cambridge Network
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Education
2017 - 2017
Strategic Decision and Risk Management
Stanford University
2009 - 2012
MSc in Economics & Marketing
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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