Morten Lund in

Morten Lund

Critic · DISC type C
Group Marketing Director at hummel
📍 Aarhus, Central Denmark Region, Denmark

Morten is a results-driven marketing leader with over 20 years of experience, currently serving as the Director of Global Marketing at hummel A/S. He leads a global team of over 30 professionals, focusing on aligning marketing strategies with commercial sales objectives. He holds a degree from Aarhus University.

He appears passionate about Danish culture, fostering partnerships with events like the SmukFest music festival. Morten is also a keen football supporter, particularly championing the Danish womens national team through his work and highlighting collaborations that empower female athletes.

He recently launched a notable collaboration between hummel, fashion brand ROTATE, and the Danish FA for the new womens national team jersey.

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Experience
18 Years
Current Role
Group Marketing Director
Job Level
Mid-senior
Location
Aarhus, Central Denmark Region, Denmark
Personality Overview

How Morten shows up

Critic
Precise
ROI Driven

They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Priorities

Topics Morten cares about

Global Brand Strategy
He is responsible for the global marketing strategy across all brands within the hummel Group, leveraging over 20 years of experience in brand development.
Sports Marketing
His career at hummel includes roles like Marketing Manager for Global Sponsorships. He actively promotes sports-related campaigns, such as collaborations with the Danish Football Association (DBU).
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Career

Work history

12-2023
Group Marketing Director
hummel
1-2022 - 1-2024
Category Manager - Head of Professional Clubs
hummel
1-2018 - 3-2022
Marketing Manager, Sport & Global Sponsorships
hummel
3-2015 - 12-2017
Nordic Marketing Manager
hummel
12-2014 - 2-2015
Sub Category Manager
Tulip Food Company
In the press

Media appearances

Morten Lund – Group Marketing Director at Hummel. Featured in The Org
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Education
2009 - 2012
HD-A
Aarhus University
2005 - 2007
Kontorudd. udvdet
Aarhus Business College
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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