Muhammad Ashraf

Critic
DISC Type : C

Executive Director at Cypark Resources Berhad

Malaysia

Overview

Muhammad Ashraf is a corporate finance and investment specialist serving as Executive Director at Cypark Resources Berhad and CEO of Jakel Capital. His expertise covers M&A, corporate restructuring, and fundraising. He holds a First-Class Honours degree in Applied Accounting from Oxford Brookes University and is a Fellow of the Association of Chartered Certified Accountants.

He holds the unique position of leading the investment firm that is the major shareholder of the publicly-listed renewable energy company where he also helps direct strategy.

Personality Overview

Precise

Negotiator

Critic

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Renewable Energy Investment
As Executive Director of renewable energy firm Cypark Resources and CEO of its main investor, Jakel Capital, he is deeply involved in the sector's financing and strategy.
Corporate Finance & M&A
His career is built on extensive experience in corporate finance, advisory, mergers and acquisitions, and corporate restructuring, having led multiple major corporate exercises.
Corporate Governance
As a director and representative of the major shareholder, he has publicly emphasized the importance of good governance practices, such as term limits for independent directors.

Media Appearances

Muhammad has no verified media appearances

Work History

2-2024
Executive Director at Cypark Resources Berhad
2-2024
Director at Jakel Capital
2-2023 - 2-2024
Non-Independent & Non-Executive Director at Cypark Resources Berhad
1-2023 - 2-2024
Chief Executive Officer at Jakel Capital
1-2021
Director at Jakel Development Sdn Bhd

Education

Professional from Association of Chartered Certified Accountants (ACCA)
B.Sc. (Hons) from Oxford Brookes University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Malaysia Job Level : Senior Designation : Executive Director at Cypark Resources Berhad
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Insights For Selling To Muhammad

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Muhammad is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Muhammad

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Muhammad move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Muhammad take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Muhammad

Personality Compatibility


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