Murray Barnett in

Murray Barnett

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Associate at Meliora
📍 London, England, United Kingdom

Murray Barnett is a seasoned expert in sports rights commercialization and the founder of 26West Sport. He has a distinguished career driving revenue growth at organizations like Formula 1 and World Rugby. Colleagues describe him as a charismatic, strategic, and talented leader with an encyclopedic knowledge of the sports industry and strong deal-making capabilities.

Murray is deeply engaged in the evolving landscape of sports business, frequently sharing insights on industry trends, disruption, and the future of sports media. His professional interests also extend to major media corporations, including The Walt Disney Company.

While at Formula 1, he revolutionized its sponsorship portfolio by securing over a dozen new global partners.

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Experience
29 Years
Current Role
Associate
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Murray cares about

Sports Media Rights
A core focus of his career and consultancy, 26West Sport. He frequently posts about the current state of sports media rights and fragmentation in the industry.
Sponsorship Monetization
He has extensive experience building and monetizing sponsorship portfolios, notably redefining the assets for Formula 1 and securing numerous multi-million dollar deals.
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Career

Work history

11-2025
Associate
Meliora
4-2024 - 9-2024
Interim Director of Marketing & Communications
Football Association of Ireland
4-2023 - 9-2024
Head of Sales - DAZN Broadcast Partnerships
DAZN
11-2021 - 8-2022
Interim Director of Marketing & Communications
Football Association of Ireland
6-2021 - 4-2024
Director
D2C Sport
In the press

Media appearances

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Education
1994 - 1999
Education details unavailable
West herts college
Education details unavailable
Sevenoaks School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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