Nada El Adawy

Examiner
DISC Type : cs

Pr & Communications Manager at Linah Farms

Cairo, Egypt

Overview

Nada is a Corporate Communication Manager at Linah Group, specializing in CSR and marketing. She focuses on turning ideas into strategic initiatives, drawing on her experience in banking and FMCG. She holds a Bachelor of Business Administration from The American University in Cairo and is GRI certified.

Outside of her corporate role, Nada is passionate about community engagement and environmental causes. She actively participates in initiatives that combine wellness, nutrition, and sustainability, such as community fitness events and environmental clean-up projects.

She was involved in a project between Linah Farms and Banlastic Egypt to clean up Mandara Beach.

Personality Overview

Process Oriented

Overcautious

Tough To Convince

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Corporate Social Responsibility
Her career focus is on CSR and she has led projects like a beach cleanup with Banlastic Egypt, bridging brand growth with community engagement.
Brand Storytelling
She specializes in turning ideas into impactful stories and strategic initiatives to shape a brand’s voice and build credibility.
Environmental Sustainability
Passionate about sustainability, she has worked on projects focused on environmental impact and community engagement.

Media Appearances

Nada has no verified media appearances

Work History

1-2026
Pr & Communications Manager at Linah Farms
11-2024
Corporate Communication & CSR Supervisor at Linah Farms
12-2019
CSR & Internal Communcations Specialist at Banque du Caire
9-2018 - 12-2019
CSR & Internal Communcations Specialist at Emirates NBD

Education

Bachelor of Business Administration - BBA from The American University in Cairo

More Information

Social Presence :

Prographics :

Exp : 7 Location : Cairo, Egypt Job Level : Middle Designation : Pr & Communications Manager at Linah Farms
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Insights For Selling To Nada

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nada is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Nada

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Nada move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Nada take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Nada

Personality Compatibility


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