Nader Amiri in

Nader Amiri

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General Partner at Homegrown Ventures
📍 United Arab Emirates

Nader Amiri is the General Partner at Homegrown Ventures, the MENA regions first specialized CPG/FMCG venture firm. A BBA graduate from the American University in Dubai, he previously founded online grocery delivery service elGrocer, which was acquired by Etisalat. His earlier career includes brand management roles at Coca-Cola, Kraft Foods, and Unilever.

Outside of his professional life, Nader is a pet parent to five cats, three of which were kittens his wife rescued during a storm in Dubai. He has lived in Dubai since 1989 and is a polyglot who speaks English, Arabic, French, and Farsi fluently.

Unique fact: Nader once had a job at Mondelez where part of his official duties was to eat Milka chocolates for innovation and development.

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Experience
13 Years
Current Role
General Partner
Location
United Arab Emirates
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Nader cares about

MENA CPG Investment
He co-founded Homegrown Ventures to address the funding gap for CPG and F&B founders in the MENA region, a topic he frequently discusses publicly.
Founder Mentorship
As a former founder who successfully exited a startup, he is passionate about nurturing the next generation of consumer brand entrepreneurs in the region.
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Career

Work history

11-2023
General Partner
Homegrown Ventures
2015 - 2-2024
Founder
el Grocer - Online Grocery Delivery
2-2013 - 6-2017
Group Brand Manager
Coca-Cola
Kraft Foods
6 yrs 9 mos
4-2005 - 9-2005
Management Trainee, Marketing & Sales
Unilever
In the press

Media appearances

Nader Amiri General Partner at Homegrown Ventures Speaker. Featured in Informaconnect (SuperReturn ME)
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Education
2002 - 2004
BBA
American University in Dubai
2001 - 2002
N/A
York University
1989 - 2001
High School Diploma
Al Mawakeb School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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