Najma Afshar in

Najma Afshar

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Product Marketing & Business Development Consultant at Shellworks
📍 London, England, United Kingdom

Najma is a senior marketing leader with over 15 years of experience growing global consumer brands across 45+ markets. An MBA graduate from Imperial Business School, she excels in brand storytelling, consumer psychology, and commercial strategy. Colleagues describe her as talented, focused, strategic, and a brilliant collaborator.

Her interests appear to lie at the intersection of creativity and commerce, evidenced by a sabbatical with a design agency and an appreciation for innovative consumer brands like the LEGO Group. She is passionate about understanding consumer behavior to design products and campaigns that resonate emotionally.

Unique fact: While at Shellworks, she crafted the narrative that helped secure £500k in deals and supported a $6. 1m seed funding round.

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Experience
16 Years
Current Role
Product Marketing & Business Development Consultant
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Najma cares about

AI in Marketing
She recently attended technology marketing events and has certifications in AI in Marketing, actively exploring how AI can enhance emotional connection in branding.
Brand Storytelling
A core theme in her profile, she thrives on building narratives that connect with consumers, having built a storytelling framework in a previous role.
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Career

Work history

5-2021
Product Marketing & Business Development Consultant
Shellworks
2016 - 2018
Senior Global Marketing Manager
Ahmad Tea
2012 - 2016
Global Marketing Manager
Ahmad Tea
2007 - 2012
UK Marketing Manager
Ahmad Tea
4-2012 - 7-2012
Marketing Consultant
STUDIO BANANA
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2005 - 2006
Master of Business Administration (M.B.A.)
Imperial Business School
1997 - 2000
Bachelor’s Degree
Royal Holloway, University of London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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