Nancy Dales in

Nancy Dales

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Brand Manager at Kopparberg UK (Cider of Sweden Ltd.)
📍 Greater Leeds Area, United Kingdom

Nancy Dales is the Brand Manager for Kopparberg UK, where she develops and implements omni-channel brand strategies. Her work focuses on driving brand growth and ensuring consistency across all campaigns, and she holds a Mini MBA in Brand Management.

Outside of her marketing career, Nancy enjoys travel, having recently taken a holiday in Cornwall, and balances her professional life with personal events like family weddings. Her Bachelor of Arts from Leeds Conservatoire suggests a background and appreciation for the creative arts.

In a recent presentation, she detailed how her "Owning the Taste of Summer" campaign successfully increased brand penetration by 14% among younger audiences.

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Experience
9 Years
Current Role
Brand Manager
Job Level
Middle
Location
Greater Leeds Area, United Kingdom
Personality Overview

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Communication Style
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Priorities

Topics Nancy cares about

Brand Growth Strategy
She is responsible for the long-term brand strategy at Kopparberg, focusing on increasing brand associations, differentiation, and market penetration, particularly with younger demographics.
Omnichannel Marketing
Her profile and campaign descriptions emphasize creating cohesive campaigns that span social media, radio, out-of-home advertising, and experiential events.
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Career

Work history

12-2023
Brand Manager
Kopparberg UK (Cider of Sweden Ltd.)
7-2022 - 12-2023
Senior Account Manager
IMA-HOME
7-2021 - 7-2022
Senior Account Manager
McCann Manchester
1-2020 - 7-2021
Account Manager
McCann Manchester
1-2019 - 1-2020
Senior Account Executive
McCann Manchester
In the press

Media appearances

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Education
9-2014 - 6-2017
Bachelor of Arts - BA
Leeds Conservatoire
2019 - 2019
IPA Digital Performance Certificate
McCann Manchester
2018 - 2018
IPA Foundation Certificate
McCann Manchester
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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