Naomi Hasegawa in

Naomi Hasegawa

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Digital Fundraising at WWF-Malaysia
📍 Greater Kuala Lumpur, Malaysia

Naomi is a digital marketing pioneer with a career spanning from being Catcha Groups first Web Designer in 1999 to Red Bulls first Digital Manager. Currently focused on Digital Fundraising at WWF-Malaysia, she has deep expertise in CX, data analytics, and performance marketing. People who have worked with her describe her as earnest, enthusiastic, and a great team player.

Outside of her professional life, Naomi has a keen interest in emerging technologies, including cryptocurrencies like Bitcoin. She spent two years in South Korea, an experience she describes as life-changing where she learned invaluable lessons about emotional intelligence. Her interests also include major entertainment and gaming brands like Sony, PlayStation, and Disney.

Unique fact: Naomi began her journey in digital media as the first Web Designer hired by Catcha Group back in 1999.

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Experience
21 Years
Current Role
Digital Fundraising
Job Level
Mid-senior
Location
Greater Kuala Lumpur, Malaysia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Naomi cares about

Digital Advertising ROAS
She actively analyzes the Return on Ad Spend (ROAS) between different platforms like Performance Max and Search Ads, noting that search ads have consistently provided the best results.
Generative AI Accuracy
She is focused on the importance of accuracy in AI, recently discussing the need to correct generative AI models when they begin making assumptions or providing incorrect outputs.
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Career

Work history

9-2023
Digital Fundraising
WWF-Malaysia
12-2021
Digital Marketing Director
Tricomm
1-2022
Digital Marketing Consultant
Sproutie NFT Game
1-2022 - 12-2023
Technical Advisor
JustGood
9-2021 - 12-2023
Digital Marketing Director
Dragon Label Limited
In the press

Media appearances

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Education
1995 - 1997
Diploma
Lim Kok Wing Institute Of Creative Technology
1990 - 1993
Education details unavailable
Garden International School
1984 - 1990
Education details unavailable
Alice Smith International School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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