Natalie Chanin in

Natalie Chanin

Owner/ Creative Director at Alabama Chanin
📍 Florence, Alabama, United States

Natalie Chanin is the founder and creative director of Alabama Chanin, a lifestyle brand renowned for its sustainable practices and responsible production. A pioneer in the "slow fashion" movement, she focuses on ethical, locally-made goods using organic materials. She holds a Bachelor of Environmental Design from North Carolina State University.

After working abroad as a stylist and costume designer, Natalie returned to her hometown of Florence, Alabama, to launch her company. Deeply connected to her Southern roots, she is passionate about preserving traditional hand-sewing skills and reviving her communitys textile industry through her work and her non-profit, Project Threadways.

Interesting fact: The 2014 Grammy-winning song "A Feathers Not a Bird" by Rosanne Cash was written about Natalie and her work at Alabama Chanin.

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Experience
34 Years
Current Role
Owner/ Creative Director
Job Level
Mid-senior
Location
Florence, Alabama, United States
Personality Overview
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Priorities

Topics Natalie cares about

Sustainable Fashion
A leader in the slow fashion movement, she champions sustainable, zero-waste, and ethical production from "seed to shelf" using organic cotton and local artisans.
Craft Preservation
Her work is dedicated to preserving traditional hand-sewing, quilting, and embroidery techniques that are central to the American South's cultural heritage.
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Career

Work history

2006
Owner/ Creative Director
Alabama Chanin
12-2000
Founder
Project Threadways
9-2000 - 9-2006
Owner/Creative Director
Project Alabama
4-1990 - 12-1999
Freelance Stylist
Natalie Chanin
In the press

Media appearances

Alabama Chanin - For a Modern Sustainable Life. Featured in Apple Podcasts
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32 Alabama Chanin! Interview with Natalie Chanin. Featured in Apple Podcasts (Thread Cult)
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Education
1983 - 1987
Bachelor of Environmental Design
North Carolina State University
Social presence
in

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