Natalie Lederhouse

Trailblazer
DISC Type : DI

Director, Gloo Trade Desk at Gloo

Greater Chicago Area, United States

Overview

Natalie Lederhouse is the Director of the Gloo Trade Desk, where she leads media strategy for mission-driven organizations. A graduate of Wheaton College with Salesforce certifications, she has a proven record of reversing revenue decline and achieving 100% team retention. Colleagues describe her as inspiring, reliable, and competent.

Natalie is passionate about purpose-driven work, reflected in her career choices and her freelance experience writing and editing Bible studies. She is a continuous learner, actively reading about sponsorship strategy to enhance her expertise in building intentional partnerships and fostering positive team cultures.

She successfully reversed a 13-year advertising revenue decline at Christianity Today, delivering double-digit year-over-year growth.

Personality Overview

Persuasive

Friendly But Fast

Informal

They are not against taking risks and can make tough decisions when required.
  They prefer to ensure that they are in control of the situation. A combination of speed and relationship gets the best response from them.

Topics They Care About

Mission-Driven Scaling
Her entire career focus is on helping mission-driven brands scale revenue and operations without compromising their values or burning out their teams.
Team Empowerment
A leader with a track record of 100% team retention, she champions delegating based on individual strengths and empowering teams to do their best work.
Partnership Strategy
Focuses on building intentional, purpose-aligned partnerships and is actively studying new strategies for securing impactful brand sponsorships.

Media Appearances

Natalie has no verified media appearances

Work History

6-2025
Director, Gloo Trade Desk at Gloo
2-2024 - 3-2025
Vice President of Advertising & Marketing Operations at Christianity Today
5-2022 - 3-2024
Vice President of Advertising & Partnerships at Christianity Today
6-2021 - 4-2022
Executive Director of Advertising & Partnerships at Christianity Today
6-2012 - 12-2012
Director of Social Media at Candid4Christ

Education

8-2009 - 12-2010
Master of Arts (MA) from Wheaton College
2005 - 2009
Bachelor of Arts (BA) from Grace College & Seminary

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Director, Gloo Trade Desk at Gloo
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Insights For Selling To Natalie

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Address your competition clearly and confidently
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalie is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Natalie

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Natalie move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Natalie take some risk or not?

  • If necessary, they will be ready to take risks.

You And Natalie

Personality Compatibility


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