Natalie Ma
Login to view DISC.Natalie Ma is the Co-Founder and COO of Buddy AI, an AI-powered B2B order operations platform. A two-time entrepreneur in the consumer-packaged goods space, she previously founded Hooked Coffee and Hangover Coffee. Her earlier career was in sales and business operations at tech companies like Autodesk and PlanGrid.
Born in Hong Kong, Natalie moved to England at age 12 before attending the University of California, Berkeley. This multicultural upbringing shaped her ambitious and curious nature. She is passionate about specialty coffee and creating sustainable, high-quality consumer experiences outside of her work in B2B technology.
After discovering the pour-over coffee method in Asia, she was inspired to launch her first company as a side hustle.
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