Natalie Sobczak in

Natalie Sobczak

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Managing Partner at Initiative
📍 London Area, United Kingdom

Natalie is the Managing Partner at Initiative, responsible for IBMs success across the EMEA region. With a background in digital advertising and performance marketing, she specializes in go-to-market strategy, user behavior, and connected commerce planning. People who have worked with her describe her as professional, driven, dedicated, and analytical.

Her academic background is in culture, identity, and intercultural relations, holding a Master of Arts from Cambridge Anglia Ruskin University. This interdisciplinary focus, combined with a minor in Business Administration, suggests a deep interest in the human elements that drive communication and business across different European and global cultures.

Unique fact: She combines a deep expertise in digital marketing with a Masters degree focused on cultural identity and migration in contemporary Europe.

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Experience
21 Years
Current Role
Managing Partner
Location
London Area, United Kingdom
Personality Overview

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Decision Approach
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Priorities

Topics Natalie cares about

B2B Ecosystems
Her current role involves actively building and nurturing communities within the B2B ecosystem to foster collaboration and growth.
Connected Commerce
She has a stated dedication to achieving breakthrough results and excellence in connected commerce planning, linking online user behavior to offline conversions.
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Career

Work history

12-2024
Managing Partner
Initiative
3-2024 - 11-2024
Head of Digital Advertising, EMEA @Rufus
Initiative
12-2021 - 2-2024
Executive Director
OMD EMEA
10-2020 - 12-2021
Performance Director
OMD EMEA
9-2018 - 10-2020
Associate Director at Digital Solutions
PHD
In the press

Media appearances

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Education
2010 - 2011
Master of Arts (MA)
Cambridge Anglia Ruskin University
2006 - 2010
Bachelor of Arts (BA)
University of Potsdam
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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