Natalie is the Managing Partner at Initiative, responsible for IBMs success across the EMEA region. With a background in digital advertising and performance marketing, she specializes in go-to-market strategy, user behavior, and connected commerce planning. People who have worked with her describe her as professional, driven, dedicated, and analytical.
Her academic background is in culture, identity, and intercultural relations, holding a Master of Arts from Cambridge Anglia Ruskin University. This interdisciplinary focus, combined with a minor in Business Administration, suggests a deep interest in the human elements that drive communication and business across different European and global cultures.
Unique fact: She combines a deep expertise in digital marketing with a Masters degree focused on cultural identity and migration in contemporary Europe.
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