Nataliya Scarberry in

Nataliya Scarberry

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Founder & Creative Director at CONTENU
📍 Tampa, Florida, United States

Nataliya is the Founder and Creative Director of CONTENU, a digital marketing agency focused on creating powerful online presences. With over two decades of experience, she has scaled businesses and creatively directed brand campaigns for major brands like those under Joy Manganos Ingenious Designs, reaching 90 million households.

Originally from St. Petersburg, Russia, she has a deep appreciation for the arts, having studied it as her first degree. She is a working mother who has woven her sons childhood into her entrepreneurial journey. Her background includes fostering international dialogue as Co-Director of a Sister City program.

Unique fact: At just 22, Nataliya launched her first company—a boutique travel agency—and successfully grew it over 12 years.

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Experience
22 Years
Current Role
Founder & Creative Director
Job Level
Leadership
Location
Tampa, Florida, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Nataliya cares about

Brand Storytelling
Believes the strongest brands create culture and belonging, not just products, and has shared insights on innovative marketing from brands like Estée Lauder.
Authentic Branding
Values brands with a clear purpose that refuse to chase trends, inspired by figures like Yohji Yamamoto and the enduring culture of Oktoberfest.
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Career

Work history

7-2022
Founder & Creative Director
CONTENU
4-2019 - 9-2022
Content Strategy Lead
Imagine Museum
9-2014 - 5-2021
Co-Director, Sister City Program St. Petersburg
City of St. Petersburg
HSN
Full-time
3-2002 - 1-2014
Founder
Point Of Departure
In the press

Media appearances

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Education
6-2020 - 7-2021
Digital Media and Marketing
Duke University
12-2021 - 2-2022
Certificate
University of London
1998 - 2001
Bachelor's Degree
Saint Petersburg State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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