Natasha is a marketing leader with 15 years of experience building luxury and consumer brands like Estée Lauder and Johnson & Johnson. As the founder of The Luxe Narrative, she serves as a Fractional CMO, specializing in omnichannel campaigns and go-to-market strategies for clients in the Middle East.
Beyond her corporate career, Natasha has a strong creative foundation. During her law studies at the University of Nottingham, she was President of the Creative Writing Society and was actively involved in theatre as both a performer and assistant stage manager, showcasing a passion for storytelling.
Unique fact: While pursuing her LLB in Law, she was the president of her universitys Creative Writing Society.
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Experience
14 Years
Current Role
Founder / Fractional CMO
Job Level
Leadership
Location
Dubai, United Arab Emirates
Personality Overview
How Natasha shows up
Objective Thinker
Information Seeker
Precise
They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.
Priorities
Topics Natasha cares about
Luxury Brand Building
Her career has focused on elevating iconic luxury, beauty, and wellness brands at Estée Lauder and now through her own consultancy, The Luxe Narrative.
Go-to-Market Strategy
As a Fractional CMO, she provides brand advisory and develops go-to-market strategies for consumer lifestyle brands across the Middle East.
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Career
Work history
9-2025
Founder / Fractional CMO
The Luxe Narrative
6-2021
Consumer Marketing Manager Kilian Paris & Editions de Parfums Frédéric Malle
The Estée Lauder Companies Inc.
7-2018 - 6-2021
Consumer Marketing Manager Jo Malone London & Le Labo Fragrance cluster
The Estée Lauder Companies Inc.
1-2018 - 6-2018
Brand Manager Feminine Care AMET (Carefree, o.b.)
Johnson & Johnson
11-2015 - 1-2018
Brand Manager LISTERINE® Africa, Middle East and Turkey
Johnson & Johnson
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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