Nathalie Pelchat

Nathalie is the Director of the Private Label Division at Avril Supermarché Santé, spearheading the brands significant expansion. With a background as VP of Merchandising for DAVIDsTEA and experience in omnichannel commercial strategy, she has deep expertise in product development and retail. She holds both an MBA and a law degree from Université Laval.

Outside of her corporate roles, Nathalie has a passion for consumer behavior and creating strong customer experiences. Her history of leadership extends back to university, where she was active in student council and event organization. She has also consulted for B-Corporations and environmentally responsible brands, showing an interest in mission-driven business.

Unique fact: She is a trained lawyer who has built a distinguished career leading merchandising and brand strategy for major retailers.