Nathan Petralia
Login to view DISC.Nathan is a digital transformation leader with over eighteen years of experience in the APAC region, holding country P&L leadership roles at Merkle (dentsu) and Ogilvy One. He specializes in enterprise AI, CRM, and data activation, advising C-level executives at major global brands. He holds an MSc from The University of Edinburgh.
Outside of his formal roles, Nathan is passionate about the practical applications of artificial intelligence. He writes about topics such as enterprise AI adoption, AI agent workflows, and the challenges of moving AI projects from pilot to production, sharing his hands-on experience and insights.
He successfully launched the Merkle brand in Hong Kong, building the go-to-market strategy and scaling the business to surpass group-set targets by over 20%.
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