Nathaniel Wydra in

Nathaniel Wydra

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Executive Director of Data and Marketing Science at Omnicom Media Group
📍 New York, New York, United States

Nathaniel Wydra is a data science executive currently leading the practice for Amazon at Omnicom Media Group. He has a history of building high-performing teams, previously managing 26 professionals at MRM and winning a 2023 DAA Quantie award. He holds an MBA from NYU Stern and a BA from Northwestern University.

He has professional experience in diverse American hubs, including New York, Chicago (from his time at Northwestern), and Salt Lake City. His interests extend to major players in the technology and media sectors, such as Microsoft and WarnerMedia.

His teams success directly led to a significant expansion of their remit, as they are now hiring extensively to handle the massive scale of work for Amazon.

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Experience
10 Years
Current Role
Executive Director of Data and Marketing Science
Job Level
Senior
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Nathaniel cares about

Data Science Leadership
He is actively growing his data science team to handle the massive scale of his client, Amazon, and previously led a team of 26 analytics professionals at MRM.
Marketing Analytics
He has a proven track record of delivering measurable business impact, such as achieving a 40% reduction in cost-per-lead (CPL) on a $30M budget.
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Career

Work history

12-2024
Executive Director of Data and Marketing Science
Omnicom Media Group
4-2022 - 7-2024
SVP // Data Science, Engineering, & Analytics
MRM
5-2019 - 4-2022
Senior Vice President, Data & Analytics
Publicis Media
10-2017 - 5-2019
VP/Group Director, Data & Analytics
Publicis Media
3-2016 - 9-2017
VP/Director, Data & Analytics
Publicis Media
In the press

Media appearances

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Education
2010 - 2012
MBA
NYU Stern School of Business
BA
Northwestern University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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