Naveen Rajdev

Commander
DISC Type : D

Head of Market Development & Chief Marketing Officer - North America at Tata Consultancy Services

New York, New York, United States

Overview

Naveen is a growth-focused global executive at Amazon Web Services, specializing in cloud adoption, digital technologies, and cybersecurity. With a background as CMO for companies like Wipro and ColorTokens, and an executive education from The Wharton School, he excels at building C-suite relationships. People often describe him as focused, creative, and an exceptional strategic leader.

Naveen is passionate about human-centric business and believes powerful technology brands are built on human principles. He shows a strong interest in community well-being, supporting initiatives for student STEAM programs, and has previously served on the board of the Metro Atlanta Chamber to help attract top talent to the city.

He has a keen interest in physics and quantum mechanics, a background that is far from his eventual career in marketing.

Personality Overview

Risk-Taker

Impact-Driven

Candid & Clear

They put a lot of effort into ensuring personal success.  They are less concerned about the product and more about its potential impact. They respond well to strong and respectful communication.

Topics They Care About

Cloud & Digital Growth
His career at AWS, Rackspace, and Wipro has centered on driving business growth through cloud adoption and digital transformation for global enterprises.
Go-to-Market Strategy
As a multi-time Chief Marketing Officer, he has a proven track record of building successful growth channels and evangelizing a CEO's vision to win strategic deals.
Human-Centric Marketing
He is a strong advocate for the "B2i" (Business-to-Individuals) approach, believing that people do business with people they like and that brands must be soulful.

Media Appearances

Naveen has no verified media appearances

Work History

10-2025
Head of Market Development & Chief Marketing Officer - North America at Tata Consultancy Services
10-2021 - 10-2025
Business Leader, SI Partners - Industry Verticals at Amazon Web Services (AWS)
10-2020 - 8-2021
Vice President - Enterprise Business & Chief Marketing Officer at ColorTokens Inc.
9-2019 - 10-2020
Co-Founder & CEO at [Lighthouse] - Stay Relevant, Forever
3-2015 - 1-2019
Chief Marketing Officer at Wipro

Education

Executive Management from The Wharton School
Bachelor of Science (BS) from Delhi University

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York, New York, United States Job Level : Leadership Designation : Head of Market Development & Chief Marketing Officer - North America at Tata Consultancy Services
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Insights For Selling To Naveen

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Naveen is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Naveen

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Naveen move?

  • If convinced, they can reach decisions quite fast.
  • Can Naveen take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Naveen

Personality Compatibility


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