Nicholas Kelly

Pioneer
DISC Type : ISD

Chief Executive Officer at Axela Ltd

London, England, United Kingdom

Overview

Nicholas is the CEO and co-founder of Axela, a health-tech company he established with his mother. A former RAF pilot with a background at Apple and LinkedIn, he leverages his Industrial Design education to innovate in the care sector. Colleagues and partners often describe him as detail-oriented, strategic, hard-working, and organized.

Outside of his professional life, Nicholas is a father and a dedicated community leader. He is deeply committed to making a tangible difference, which is highlighted by his long-standing personal initiatives to support vulnerable individuals in his local area. He co-founded his company with the simple goal of making a positive impact.

His company, Axela, is named after his daughter, Alexa, but spelled backwards.

Personality Overview

Friendly But Fast

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Health Technology
He focuses on marrying technology and healthcare to shift the industry from a reactive to a proactive care model, using data and innovative platforms to improve lives.
Diversity in Tech
As a recipient of Google's Black Founders Fund, he speaks openly about the funding challenges for Black founders and advocates for better representation in the industry.
Social Care Reform
He consistently addresses systemic issues in the UK's social care system, such as staff shortages and budget cuts, proposing technology as a key part of the solution.

Media Appearances

Nicholas has no verified media appearances

Work History

2-2016
Chief Executive Officer at Axela Ltd
9-2017
Co-founder & Chief Executive Officer at Axela Innovations
9-2019
Advisor at Happy Help
9-2018
Advisor, Care strategy at Kraydel
12-2018
North Central London ICare Ambassador at Skills for Care

Education

Bachelor's degree from University for the Creative Arts
Industrial and Product Design from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Axela Ltd
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Insights For Selling To Nicholas

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicholas is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Nicholas

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Nicholas move?

  • They are generally fast movers and can take quick decisions
  • Can Nicholas take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Nicholas

Personality Compatibility


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