Nick Miller in

Nick Miller

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Growth Strategist at Tier 11
📍 Manta Canton, Manabí, Ecuador

Nick Miller is the Head of Traffic at Tier 11, where he leads media buying and growth strategy, having previously overseen over $200m in paid media spend. Colleagues describe him as a "knowledge powerhouse" in performance marketing. He holds a Mini MBA and a Bachelors in Music Business Management from the University of New England.

His creative approach to marketing is fueled by a long career as a professional recording and touring musician. Nick is a strong advocate for remote working, finding inspiration from his family life and the local culture at his home base in Manta, Ecuador.

He co-manages the "Move the Needle Community, " an organization dedicated to helping fellow marketers and D2C operators master finance.

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Experience
27 Years
Current Role
Growth Strategist
Job Level
Junior
Location
Manta Canton, Manabí, Ecuador
Personality Overview

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Priorities

Topics Nick cares about

Marketing & Finance
He co-authored the book "Beyond ROAS" and developed the nCAC (New Cost to Acquire a Customer) calculator to help marketers focus on profitability and financial metrics.
Paid Media Strategy
As Head of Traffic at a major agency, he is an expert in optimizing ad spend and scaling brands, particularly in the D2C and eCommerce space.
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Career

Work history

6-2025
Growth Strategist
Tier 11
8-2023 - 6-2025
Head of Traffic
Tier 11
8-2023 - 9-2024
Head of Media Buying
Tier 11
8-2021 - 8-2023
Director of Google Ad Platforms
Tier 11
6-2020 - 9-2021
Media Buyer
Tier 11
In the press

Media appearances

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Education
2019 - 2019
Mini MBA
MiniMBA
2019 - 2019
Mini MBA
MiniMBA
2001 - 2005
Bachelor Music Business Management
University of New England (AU)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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