Nick Preston in

Nick Preston

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CEO & Owner at MuscleFood
📍 Hayton, England, United Kingdom

Nick Preston is a veteran entrepreneur in the food and e-commerce sectors with over two decades of experience. As CEO & Owner of MuscleFood, he spearheaded a 40% revenue increase in FY24 and improved EBITDA by £4. 8m through strategic restructuring. He previously founded DTS Food Limited, launching the CookIt brand.

Nick demonstrates a fun, hands-on leadership style, personally engaging in his company’s marketing promotions. His recent focus includes enhancing employee benefits, such as maternity and paternity policies, to foster a positive team culture and attract new talent to his Nottingham-based headquarters.

He once rescued a chicken costume to personally star in a marketing campaign to sell chicken.

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Experience
3 Years
Current Role
CEO & Owner
Job Level
Leadership
Location
Hayton, England, United Kingdom
Personality Overview

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Communication Style
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Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Nick cares about

Business Turnarounds
He specializes in restructuring businesses, having recently improved MuscleFood's EBITDA by £4. 8 million and grown revenue by 40% after re-acquiring the company in 2023.
E-commerce Innovation
He has a history of leveraging technology, having launched new platforms at MuscleFood and developed the "ChillerFiller" app for streamlined logistics in a previous venture.
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Career

Work history

7-2025
CEO & Owner
MuscleFood
2-2022
Director
Nicholas Anthony Limited
1-2025 - 10-2025
Business Growth Consultant
Contact Web Ltd
4-2025 - 9-2025
Managing Director
The Good Food Group Ltd
10-2022 - 10-2024
Chief Executive Officer
MuscleFood
In the press

Media appearances

Healthy food and nutrition retailer MuscleFood bought by former CEO and food‑group founder. Featured in Insider Media
See now
MuscleFood sees early rise days after former CEO's return. Featured in Business Cloud
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Education
1985 - 1990
Education details unavailable
Oakwood Comprehensive
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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