Nick Preston is a veteran entrepreneur in the food and e-commerce sectors with over two decades of experience. As CEO & Owner of MuscleFood, he spearheaded a 40% revenue increase in FY24 and improved EBITDA by £4. 8m through strategic restructuring. He previously founded DTS Food Limited, launching the CookIt brand.
Nick demonstrates a fun, hands-on leadership style, personally engaging in his company’s marketing promotions. His recent focus includes enhancing employee benefits, such as maternity and paternity policies, to foster a positive team culture and attract new talent to his Nottingham-based headquarters.
He once rescued a chicken costume to personally star in a marketing campaign to sell chicken.
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