Nickie Denick in

Nickie Denick

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Director, Digital Strategy at AARP Services, Inc.
📍 Alexandria, Virginia, United States

Nickie is a senior director of digital strategy with over 15 years of experience leading initiatives at AARP Services, Inc. , and Hanley Wood. A graduate of Tulane University with a Bachelor of Arts, colleagues describe her as personable, agile, and detail-oriented. She excels in leveraging data and Agile methodologies to drive business growth.

She has offered support to professionals affected by layoffs, demonstrating a commitment to her professional community. She is also passionate about creating positive and dynamic team environments.

Nickie spearheaded the launch of AceYourRetirement. org, a digital platform that successfully engaged 7 million users and earned two w3 Awards for web excellence.

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Experience
21 Years
Current Role
Director, Digital Strategy
Job Level
Mid-senior
Location
Alexandria, Virginia, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Nickie cares about

Digital Product Development
She has over 15 years of experience guiding the ideation, development, and delivery of digital experiences that drive platform growth and user engagement.
Agile Methodologies
She has deep experience in Agile and Scrum practices and successfully transitioned a development team from Waterfall to Agile to enhance efficiency and optimize resources.
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Career

Work history

5-2021
Director, Digital Strategy
AARP Services, Inc.
10-2016
Digital Program/Project Manager
AARP
4-2014 - 9-2016
Product Director
Hanley Wood
3-2013 - 4-2014
Associate Product Director
Hanley Wood
10-2010 - 3-2013
Senior Product Manager
Hanley Wood
In the press

Media appearances

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Education
Bachelor of Arts
Tulane University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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